Shop by Category
Men’s Apparel
Everyday staples built for comfort, durability, and style.
Grooming
Simple, effective products that do what they are supposed to do.
Accessories
Useful, well-made extras that upgrade everyday life.
Hermosa Beach Caps
Coastal staples built for Hermosa Beach and beyond.
Why WICKED+
We don’t stock everything. Just the right things.
Every product is carefully curated for quality, function, and everyday use. No filler. No shortcuts.
About WICKED+ General Store
WICKED+ General Store is a modern general store based in Hermosa Beach, California, offering carefully curated men’s apparel, outdoor gear, grooming products, and everyday essentials. Every product is selected for quality, function, and real-world use, with a focus on goods that add real value to your everyday life.
Our selection features brands like Everyday California, Mollusk Surf Shop, Howler Bros, Sendero Provisions, goodr, Parks Project, Iron & Resin, and more, alongside premium grooming, accessories, and elevated everyday goods.
Looking for something different or the perfect gift? You will find well-made products here that stand out and actually get used.
Built for coastal living in Hermosa Beach and the South Bay.
Collection list
Wicked+ Staff Picks
Wicked+ Recommends
Fun at Home
Wicked+ on Instagram
WICKED+ || A General Store
Shopping & Retail a purveyor of wicked goods, each with a story to tell || hermosa beach, ca
Our store
145 Pier Ave
Hermosa Beach, CA 90254
310-379-9630
Weekdays, 11am - 6pm
Weekends, 10am - 6pm