Wicked+ General Store - Hermosa Beach (Los Angeles), California

JUNE 2026 SALE • 20% OFF PURCHASES OF $75+ • Exclusions Apply • No Code Needed, Discount Automatically Applied at Checkout

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Men’s Apparel

Everyday staples built for comfort, durability, and style.

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Grooming

Simple, effective products that do what they are supposed to do.

Shop Grooming →

Accessories

Useful, well-made extras that upgrade everyday life.

Shop Accessories →

Hermosa Beach Caps

Coastal staples built for Hermosa Beach and beyond.

Why WICKED+

We don’t stock everything. Just the right things.

Every product is carefully curated for quality, function, and everyday use. No filler. No shortcuts.

About WICKED+ General Store

WICKED+ General Store is a modern general store based in Hermosa Beach, California, offering carefully curated men’s apparel, outdoor gear, grooming products, and everyday essentials. Every product is selected for quality, function, and real-world use, with a focus on goods that add real value to your everyday life.

Our selection features brands like Everyday California, Mollusk Surf Shop, Howler Bros, Sendero Provisions, goodr, Parks Project, Iron & Resin, and more, alongside premium grooming, accessories, and elevated everyday goods.

Looking for something different or the perfect gift? You will find well-made products here that stand out and actually get used.

Built for coastal living in Hermosa Beach and the South Bay.

Collection list

Wicked+ Staff Picks

Coffee Products

Everyday California

Stickers + Patches

Cards & Stationery

Wicked+ Staff Picks

Beige vintage-style film camera with prominent lens and grip, designed for easy handheld photography.

Beige vintage-style film camera with prominent lens and grip, designed for easy handheld photography.

CAMP SNAP CS-8 :: Digital Super 8 Video Camera

Camp Snap

$199.00

Colorful Camp Snap cameras with leather texture, version 103, new features promoted on orange background

Colorful Camp Snap cameras with leather texture, version 103, new features promoted on orange background

CAMP SNAP :: Screen-Free Digital Camera :: 100% Donation for the Staloch Family of Hermosa Beach, California

Camp Snap x WICKED+

$70.00

Blue and black camera in a clear waterproof case, fully submerged underwater with bubbles visible around it.

Blue and black camera in a clear waterproof case, fully submerged underwater with bubbles visible around it.

CAMP SNAP :: Camp Snap Waterproof Camera Case

Camp Snap

$27.00

LOOPY LOU | SOUND TOY WITH LOOP SWITCH Hand-Made Wooden Voice Recorder

LOOPY LOU | SOUND TOY WITH LOOP SWITCH Hand-Made Wooden Voice Recorder

LOOPY LOU | SOUND TOY WITH LOOP SWITCH Hand-Made Wooden Voice Recorder

Brand New Noise

$85.00

Cactus Shirt - Green

Cactus Shirt - Green

Cactus Shirt - Green

Iron & Resin

$99.00

Whole Bean Coffee // 12oz (340 g) :: Joshua Tree Coffee Company

Whole Bean Coffee // 12oz (340 g) :: Joshua Tree Coffee Company

Whole Bean Coffee // 12oz (340 g) :: Joshua Tree Coffee Company

Joshua Tree Coffee Company

$20.00

Beige shirt with embroidered hummingbirds on a beige background.

Beige shirt with embroidered hummingbirds on a beige background.

Gaucho Snapshirt - Nectar Seekers

Howler Brothers

$119.00

THE CANOPIES ARE ALIVE - NIGHTHAWK™ RELAXED FIT BUTTON UP

THE CANOPIES ARE ALIVE - NIGHTHAWK™ RELAXED FIT BUTTON UP

THE CANOPIES ARE ALIVE - NIGHTHAWK™ RELAXED FIT BUTTON UP

Baja Llama

$89.00

Take It Easy Pocket Tee - Aqua

Iron & Resin

$39.00

Zero Tube 10x25 Waterproof Monocular

Zero Tube 10x25 Waterproof Monocular

Zero Tube 10x25 Waterproof Monocular

NOCS Provisions

$180.00

Yellow towel with a monkey holding a surfboard and 'Howler' branding on a beige background.

Yellow towel with a monkey holding a surfboard and 'Howler' branding on a beige background.

Howler Beach Towel :: El Monito Surfs : Dijon

Howler Brothers

$59.00

PASSION PROJECT - NIGHTHAWK™ RELAXED FIT BUTTON UP

PASSION PROJECT - NIGHTHAWK™ RELAXED FIT BUTTON UP

PASSION PROJECT - NIGHTHAWK™ RELAXED FIT BUTTON UP

Baja Llama

$89.00

Cognac/Union Brown work vest with quilted insulation, black collar, zipper front, and two large utility pockets.

Cognac/Union Brown work vest with quilted insulation, black collar, zipper front, and two large utility pockets.

Work Vest - Cognac/Union Brown

Iron & Resin

$129.00

Person holding a rolled-up camp blanket in a grassy outdoor setting

Person holding a rolled-up camp blanket in a grassy outdoor setting

Dancin' Frogs Recycled Camp Blanket

Parks Project

$100.00

Yellow socks with black heels, striped cuffs, and CA lettering; suitable for everyday wear.

Yellow socks with black heels, striped cuffs, and CA lettering; suitable for everyday wear.

CA Sock - Yellow

Iron & Resin

$10.00

Person holding a waterproof speaker in water near a boat

Person holding a waterproof speaker in water near a boat

TURTLEBOX Ranger Speaker

TURTLEBOX

$250.00

California Bear Woodgrain Water Bottle

California Bear Woodgrain Water Bottle

California Bear Woodgrain Water Bottle

SF Mercantile

$32.00

Dark wash striped shirt with button closures and chest pockets, made from lightweight material for casual wear.

Dark wash striped shirt with button closures and chest pockets, made from lightweight material for casual wear.

Dogtown Shirt - Dark Wash

Iron & Resin

$159.00

Black precision scale with digital display and control knobs on a gray surface, designed for accurate measurements.

Black precision scale with digital display and control knobs on a gray surface, designed for accurate measurements.

Tally™ Pro Precision Scale | Studio Edition - Black

Fellow

$185.00

Man outdoors near a vehicle, wearing a striped denim snapshirt, adjusting his sleeve.

Man outdoors near a vehicle, wearing a striped denim snapshirt, adjusting his sleeve.

Dust Up Denim Snapshirt - Merle Stripe

Howler Brothers

$119.00

Navy blue towel with white graphic design and 'Howler' branding on a beige background.

Navy blue towel with white graphic design and 'Howler' branding on a beige background.

Howler Beach Towel :: Howler Posse : Midnight

Howler Brothers

$59.00

Man in a mid-wash denim jacket stands near a black-and-white horse on grassy plains.

Man in a mid-wash denim jacket stands near a black-and-white horse on grassy plains.

Denim Depot Jacket - Petty Mid Wash

Howler Brothers

$135.00

Vintage-style watch with green face and bronze casing on a textured surface

Vintage-style watch with green face and bronze casing on a textured surface

EXPLORER S - VINTAGE BRASS (44MM) - Men's Watch

AvantWood

$255.00

Black cotton flannel shirt with two front pockets, laid flat on a light surface.

Black cotton flannel shirt with two front pockets, laid flat on a light surface.

Lawland Shirt - Black

Iron & Resin

$129.00

El Monito Surfs T-Shirt Tee :: Riviera Blue

Howler Brothers

From $35.00

Man in a plaid, multi-color mountain shirt stands outdoors near a pickup truck and greenery. Cotton material.

Man in a plaid, multi-color mountain shirt stands outdoors near a pickup truck and greenery. Cotton material.

MOUNTAIN SHIRT PLAID - Chai Multi

Topo Designs

$89.00

Tan heavy twill work shirt with two chest pockets and triple-needle seams for durability.

Tan heavy twill work shirt with two chest pockets and triple-needle seams for durability.

Workshop Heavy Twill Shirt - Tan

Iron & Resin

$159.00

Compact waterproof binoculars with textured body, orange accents, designed for rugged outdoor use.

Compact waterproof binoculars with textured body, orange accents, designed for rugged outdoor use.

Standard Issue Waterproof Binoculars

NOCS Provisions

$100.00

Denim wallet with brown leather trim, yellow stitching, and a braided strap for carrying essentials.

Denim wallet with brown leather trim, yellow stitching, and a braided strap for carrying essentials.

Santa Fe Denim Wallet

Iron & Resin

$79.00

Person holding yellow leather wallet, wearing green blouse and brown skirt, modern setting

Person holding yellow leather wallet, wearing green blouse and brown skirt, modern setting

MINIWALLET WALLET by Secrid

SECRID

From $99.00

Wicked+ Recommends

Khaki corduroy cap with sunrise patch; comfortable and ideal for everyday wear.

Khaki corduroy cap with sunrise patch; comfortable and ideal for everyday wear.

Hermosa Beach MUY HERMOSA Corduroy Baseball Cap - Khaki

Hermosa Beach Threads

$36.00

Hermosa Beach LIFEGUARD TOWER 6 Panel Low Profile Dad Hat - Deep Navy Denim

Hermosa Beach Threads

$39.00

camouflage trucker hat with Hermosa Beach on an orange background

camouflage trucker hat with Hermosa Beach on an orange background

Hermosa Beach GOLF CARTS & YOGA PANTS Trucker Hat - Mossy Oak Break-Up Country Camouflage

Hermosa Beach Threads

$32.00

Blue denim volleyball cap with mesh back and green sticker, designed for active use.

Blue denim volleyball cap with mesh back and green sticker, designed for active use.

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Six-Panel Trucker Cap - Blue Denim/ Khaki

Hermosa Beach Threads

$36.00

SOUTH BAY SURF CALIFORNIA 5 Panel Mid Profile Baseball Cap - Black

Hermosa Beach Threads

$36.00

Blue high crown trucker hat with circular beach patch and breathable mesh panels, ideal for outdoor wear.

Blue high crown trucker hat with circular beach patch and breathable mesh panels, ideal for outdoor wear.

Hermosa Beach SHOREFRONT High Crown Trucker Hat - Col. Blue

Hermosa Beach Threads

$32.00

Chocolate brown corduroy cap with a beach lifeguard patch on a wooden surface.

Chocolate brown corduroy cap with a beach lifeguard patch on a wooden surface.

Hermosa Beach LIFEGUARD TOWER Corduroy Dad Hat - Java

Hermosa Beach Threads

$36.00

Hermosa Beach HERMOSA HILLS High Crown Trucker Hat - Khaki

Hermosa Beach Threads

$32.00

Hermosa Beach THE MECCA OF BEACH VOLLEYBALL Trucker Hat - Lavender

Hermosa Beach THE MECCA OF BEACH VOLLEYBALL Trucker Hat - Lavender

Hermosa Beach THE MECCA OF BEACH VOLLEYBALL Trucker Hat - Lavender

Hermosa Beach Threads

$32.00

Black volleyball snapback hat with colorful patch, retro style, adjustable closure, suitable for outdoor sports.

Black volleyball snapback hat with colorful patch, retro style, adjustable closure, suitable for outdoor sports.

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Nylon/Cotton Blend Hat - Black

Hermosa Beach Threads

$36.00

Burgundy trucker hat with mesh back, pier patch, and 90254 detail; casual accessory suitable for outdoor use.

Burgundy trucker hat with mesh back, pier patch, and 90254 detail; casual accessory suitable for outdoor use.

Hermosa Beach TAKE ME TO THE SHORE 90254 High Crown Trucker Hat - Burgundy Maroon

Hermosa Beach Threads

$32.00

Hermosa Beach 1 to 3 FEET HIGH & RISING 6 Panel Snapback Hat Cap - Black

Hermosa Beach 1 to 3 FEET HIGH & RISING 6 Panel Snapback Hat Cap - Black

Hermosa Beach 1 to 3 FEET HIGH & RISING 6 Panel Snapback Hat Cap - Black

Hermosa Beach Threads

$39.00

Olive green high crown trucker hat with mesh back, adjustable snapback, and brim sticker. Ideal for casual wear.

Olive green high crown trucker hat with mesh back, adjustable snapback, and brim sticker. Ideal for casual wear.

Hermosa Beach ARE YOU ESTABLISHED? High Crown Trucker Hat - Olive

Hermosa Beach Threads

$32.00

SOUTH BAY SURF (Multi Color Patch) 5 Panel Golf, Rope caps - Loden/Gold Braid

Hermosa Beach Threads

$35.00

Neon orange camo high crown trucker hat with mesh panels, resting on a wooden surface.

Neon orange camo high crown trucker hat with mesh panels, resting on a wooden surface.

Hermosa Beach CLASSIC LOGO High Crown Trucker Hat - Neon Orange Camo/Camo Backing

Hermosa Beach Threads

$32.00

Coral high crown trucker hat with sun, waves, and CA patch, featuring mesh back; ideal for casual beachwear.

Coral high crown trucker hat with sun, waves, and CA patch, featuring mesh back; ideal for casual beachwear.

Hermosa Beach SHOREFRONT High Crown Trucker Hat - Coral

Hermosa Beach Threads

$32.00

Gold trucker hat with high crown, adjustable snapback, and sunset patch featuring a pier and HB initials.

Gold trucker hat with high crown, adjustable snapback, and sunset patch featuring a pier and HB initials.

Hermosa Beach OBLIGATORY SUNSET High Crown Trucker Hat - Gold

Hermosa Beach Threads

$32.00

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Field Trip Strapback Hat - Denim

Hermosa Beach Threads

$36.00

Hermosa Beach CLASSIC LOGO Old Favorite Five-Panel Trucker Cap - Calm Waters

Hermosa Beach Threads

$39.00

Pink corduroy hat with colorful embroidered sunset patch and 'Muy Hermosa' text

Pink corduroy hat with colorful embroidered sunset patch and 'Muy Hermosa' text

Hermosa Beach MUY HERMOSA Vintage Corduroy Hat - Rose Pink

Hermosa Beach Threads

$38.00

Light olive green nylon/cotton hat with retro stripes, suitable for casual wear.

Light olive green nylon/cotton hat with retro stripes, suitable for casual wear.

Hermosa Beach HERMOSA'84 Nylon/Cotton Blend Hat - Light Olive Green

Hermosa Beach Threads

$36.00

Neon orange hunter camo high crown trucker hat with camo mesh backing, suitable for outdoor wear.

Neon orange hunter camo high crown trucker hat with camo mesh backing, suitable for outdoor wear.

Hermosa Beach PIER AVE High Crown Trucker Hat - Neon Orange Hunters Camo/Camo Backing

Hermosa Beach Threads

$32.00

Lavender corduroy cap with a beach lifeguard patch on a wooden surface.

Lavender corduroy cap with a beach lifeguard patch on a wooden surface.

Hermosa Beach LIFEGUARD TOWER Corduroy Dad Hat - Moonstone Purple

Hermosa Beach Threads

$36.00

Navy blue hat with blue and white trim above the brim with a Hermosa Volleyball patch on a wooden surface

Navy blue hat with blue and white trim above the brim with a Hermosa Volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL High Crown 5 Panel Perforated Mesh Back Hat - Navy Blue

Hermosa Beach Threads

$36.00

Khaki high crown trucker hat with pier graphic on front, mesh back, and 90254 text. Suitable for casual outdoor wear.

Khaki high crown trucker hat with pier graphic on front, mesh back, and 90254 text. Suitable for casual outdoor wear.

Hermosa Beach TAKE ME TO THE SHORE 90254 High Crown Trucker Hat - Khaki

Hermosa Beach Threads

$32.00

Jade green high crown trucker hat with mesh back, featuring a yellow and brown patch on the front.

Jade green high crown trucker hat with mesh back, featuring a yellow and brown patch on the front.

Hermosa Beach HERMOSA AVE High Crown Trucker Hat - Jade Green

Hermosa Beach Threads

$32.00

Jade green trucker hat with mesh back, palm tree and sunset stripe patch detail. Casual outdoor or beachwear accessory.

Jade green trucker hat with mesh back, palm tree and sunset stripe patch detail. Casual outdoor or beachwear accessory.

Hermosa Beach RETRO SUNSET High Crown Trucker Hat - Jade Green

Hermosa Beach Threads

$32.00

Hermosa Beach HERMOSA HILLS High Crown Trucker Hat - Brown

Hermosa Beach Threads

$32.00

Navy blue mesh and cloth trucker hat with red trim above the brim and Hermosa Volleyball patch on a wooden surface

Navy blue mesh and cloth trucker hat with red trim above the brim and Hermosa Volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL 5 panel Trucker Hat - Navy/Red Braid

Hermosa Beach Threads

$35.00

Gold high crown trucker hat with mesh panels, features a 1 to 3 FEET HIGH & RISING patch and surfer graphic.

Gold high crown trucker hat with mesh panels, features a 1 to 3 FEET HIGH & RISING patch and surfer graphic.

Hermosa Beach 1 to 3 FEET HIGH & RISING High Crown Trucker Hat - Gold

Hermosa Beach Threads

$32.00

Fun at Home

Pink outlet extension cord with USB port and gray braided cable on white background

Pink outlet extension cord with USB port and gray braided cable on white background

Extō Smart USBC in CANDY PINK :: The First Smart Chip USB Type C® Extension Cord - 8ft Extō USBC Dual-Outlet Power Cord w/6ft Extension Cord

Conway Electric

$159.00

Matte white metal hip flask with Hermosa Beach map sits on green leaves.

Matte white metal hip flask with Hermosa Beach map sits on green leaves.

Hermosa Beach Map Hip Flask in Matte White

JACE.design

$35.00

Charcoal silicone ice cube tray with geometric molds, placed on marble next to drinks and bar accessories.

Charcoal silicone ice cube tray with geometric molds, placed on marble next to drinks and bar accessories.

Extra Large Ice Cube Tray - Charcoal

W&P Design

From $18.00

Stainless steel coffee grinder with brown accents next to its packaging on a white background

Stainless steel coffee grinder with brown accents next to its packaging on a white background

Outdoor Coffee Grinder

Lucky Jack

$25.00

Black and orange dominoes set with packaging on a white background

Black and orange dominoes set with packaging on a white background

Mad Man Dominoes

Mad Man

$28.00

Orange water bottle with black text and graphics on a white background

Orange water bottle with black text and graphics on a white background

National Parks Checklist 32oz. Insulated Water Bottle

Parks Project

$38.00

Assorted foam flip flops in red, blue, beige, green, gray, and black on white background

Assorted foam flip flops in red, blue, beige, green, gray, and black on white background

FLIP FLOPS BY GUDO - Sandals

GUDO

$67.00

Cast iron grill press with wood handle for making smash burgers; ideal for stovetop or grill use.

Cast iron grill press with wood handle for making smash burgers; ideal for stovetop or grill use.

Burger Master Cast Iron Grill Press - Smash Burgers

Lucky Jack

$30.00

Navy blue towel with white graphic design and 'Howler' branding on a beige background.

Navy blue towel with white graphic design and 'Howler' branding on a beige background.

Howler Beach Towel :: Howler Posse : Midnight

Howler Brothers

$59.00

White socks with brown horse pattern on a beige background

White socks with brown horse pattern on a beige background

Giddy Up Socks

Weld Mfg

$15.00

Dark blue lightweight travel pillowcase with a subtle wave pattern, designed for easy packing and portability.

Dark blue lightweight travel pillowcase with a subtle wave pattern, designed for easy packing and portability.

The Stuffable Pillowcase

Rumpl

$40.00

— Sold Out

Large black NanoDry microfiber shower towel in a zippered speckled pouch with metal clip, designed for travel.

Large black NanoDry microfiber shower towel in a zippered speckled pouch with metal clip, designed for travel.

NanoDry Packable Shower Towel – Large

Matador

$35.00

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WICKED+ || A General Store
Shopping & Retail a purveyor of wicked goods, each with a story to tell || hermosa beach, ca

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Our store

145 Pier Ave
Hermosa Beach, CA 90254

310-379-9630

Weekdays, 11am - 6pm
Weekends, 10am - 6pm