Wicked+ General Store - Hermosa Beach (Los Angeles), California

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Men’s Apparel

Everyday staples built for comfort, durability, and style.

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Grooming

Simple, effective products that do what they are supposed to do.

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Accessories

Useful, well-made extras that upgrade everyday life.

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Hermosa Beach Caps

Coastal staples built for Hermosa Beach and beyond.

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Why WICKED+

We don’t stock everything. Just the right things.

Every product is carefully curated for quality, function, and everyday use. No filler. No shortcuts.

Collection list

Wicked+ Staff Picks

Camp Snap 2 (Screen-Free Digital Camera)

Camp Snap

From $70.00

Camp Snap 2 Waterproof Case (Not Compatible with Original Camp Snap)

Camp Snap

$27.00

— Sold Out

Beige vintage-style film camera with prominent lens and grip, designed for easy handheld photography.

CAMP SNAP CS-8 :: Digital Super 8 Video Camera

Camp Snap

$199.00

Colorful, plastic screen-free digital cameras for kids, displayed for the Staloch Family event in Hermosa Beach.

ORIGINAL CAMP SNAP :: Screen-Free Digital Camera :: 100% Donation for the Staloch Family of Hermosa Beach, California

Camp Snap x WICKED+

$70.00

Blue and black camera in a clear waterproof case, fully submerged underwater with bubbles visible around it.

Camp Snap Original Waterproof Case (Not Compatible with Camp Snap 2)

Camp Snap

$27.00

— Sold Out

LOOPY LOU | SOUND TOY WITH LOOP SWITCH Hand-Made Wooden Voice Recorder

Brand New Noise

$85.00

THE BAT MASTERSON || Slim Fit Short Sleeve Pearl Snap Western Shirt

Poncho Outdoors

$89.95

The Dukes | Gloss Black Tortoise Fade | POLARIZED

Happy Hour Shades

$35.00

Whole Bean Coffee // 12oz (340 g) :: Joshua Tree Coffee Company

Joshua Tree Coffee Company

$20.00

Beige shirt with embroidered hummingbirds on a beige background.

Gaucho Snapshirt - Nectar Seekers

Howler Brothers

$119.00

THE CANOPIES ARE ALIVE - NIGHTHAWK™ RELAXED FIT BUTTON UP

Baja Llama

$89.00

Take It Easy Pocket Tee - Aqua

Iron & Resin

$39.00

Zero Tube 10x25 Waterproof Monocular

NOCS Provisions

$180.00

Yellow towel with a monkey holding a surfboard and 'Howler' branding on a beige background.

Howler Beach Towel :: El Monito Surfs : Dijon

Howler Brothers

$59.00

PASSION PROJECT - NIGHTHAWK™ RELAXED FIT BUTTON UP

Baja Llama

$89.00

Person holding a waterproof speaker in water near a boat

Work Vest - Cognac/Union Brown

Iron & Resin

$129.00

Person holding a rolled-up camp blanket in a grassy outdoor setting

Dancin' Frogs Recycled Camp Blanket

Parks Project

$100.00

THE BOUNDARY WATERS || Regular Fit Performance Hoodie

Poncho Outdoors

$64.95

California Bear Woodgrain Water Bottle

SF Mercantile

$32.00

Dark wash striped shirt with button closures and chest pockets, made from lightweight material for casual wear.

Standard Issue Waterproof Binoculars

NOCS Provisions

$100.00

Black precision scale with digital display and control knobs on a gray surface, designed for accurate measurements.

Tally™ Pro Precision Scale | Studio Edition - Black

Fellow

$185.00

Man outdoors near a vehicle, wearing a striped denim snapshirt, adjusting his sleeve.

Dust Up Denim Snapshirt - Merle Stripe

Howler Brothers

$119.00

Navy blue towel with white graphic design and 'Howler' branding on a beige background.

Howler Beach Towel :: Howler Posse : Midnight

Howler Brothers

$59.00

— Sold Out

Man in a mid-wash denim jacket stands near a black-and-white horse on grassy plains.

Denim Depot Jacket - Petty Mid Wash

Howler Brothers

$135.00

Vintage-style watch with green face and bronze casing on a textured surface

EXPLORER S - VINTAGE BRASS (44MM) - Men's Watch

AvantWood

$255.00

Black cotton flannel shirt with two front pockets, laid flat on a light surface.

Hermosa Beach Hats

Hermosa Beach LIFEGUARD TOWER 6 Panel Low Profile Dad Hat - Deep Navy Denim

Hermosa Beach Threads

$39.00

Purple high crown trucker hat with patch, mesh back, and adjustable snap closure for daily casual use.

SURF HERMOSA :: OPEN DAILY High Crown Trucker Hat - Purple

Hermosa Beach Threads

$32.00

SOUTH BAY SURF CALIFORNIA 5 Panel Mid Profile Baseball Cap - Black

Hermosa Beach Threads

$36.00

Chocolate brown corduroy cap with a beach lifeguard patch on a wooden surface.

Hermosa Beach LIFEGUARD TOWER Corduroy Dad Hat - Java

Hermosa Beach Threads

$36.00

Hermosa Beach HERMOSA HILLS High Crown Trucker Hat - Khaki

Hermosa Beach Threads

$32.00

Hermosa Beach THE MECCA OF BEACH VOLLEYBALL Trucker Hat - Lavender

Hermosa Beach Threads

$32.00

Black volleyball snapback hat with colorful patch, retro style, adjustable closure, suitable for outdoor sports.

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Nylon/Cotton Blend Hat - Black

Hermosa Beach Threads

$36.00

Burgundy trucker hat with mesh back, pier patch, and 90254 detail; casual accessory suitable for outdoor use.

Hermosa Beach TAKE ME TO THE SHORE 90254 High Crown Trucker Hat - Burgundy Maroon

Hermosa Beach Threads

$32.00

Olive green high crown trucker hat with mesh back, adjustable snapback, and brim sticker. Ideal for casual wear.

Hermosa Beach ARE YOU ESTABLISHED? High Crown Trucker Hat - Olive

Hermosa Beach Threads

$32.00

Neon orange camo high crown trucker hat with mesh panels, resting on a wooden surface.

Hermosa Beach CLASSIC LOGO High Crown Trucker Hat - Neon Orange Camo/Camo Backing

Hermosa Beach Threads

$32.00

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Field Trip Strapback Hat - Denim

Hermosa Beach Threads

$36.00

Hermosa Beach CLASSIC LOGO Old Favorite Five-Panel Trucker Cap - Calm Waters

Hermosa Beach Threads

$39.00

Light olive green nylon/cotton hat with retro stripes, suitable for casual wear.

Hermosa Beach HERMOSA'84 Nylon/Cotton Blend Hat - Light Olive Green

Hermosa Beach Threads

$36.00

Neon orange hunter camo high crown trucker hat with camo mesh backing, suitable for outdoor wear.

Hermosa Beach PIER AVE High Crown Trucker Hat - Neon Orange Hunters Camo/Camo Backing

Hermosa Beach Threads

$32.00

Lavender corduroy cap with a beach lifeguard patch on a wooden surface.

Hermosa Beach LIFEGUARD TOWER Corduroy Dad Hat - Moonstone Purple

Hermosa Beach Threads

$36.00

Navy blue hat with blue and white trim above the brim with a Hermosa Volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL High Crown 5 Panel Perforated Mesh Back Hat - Navy Blue

Hermosa Beach Threads

$36.00

Navy blue mesh and cloth trucker hat with red trim above the brim and Hermosa Volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL 5 panel Trucker Hat - Navy/Red Braid

Hermosa Beach Threads

$35.00

Beige cap with Hermosa Volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL 5 Panel Mid Profile Baseball Cap - Wheat Brown

Hermosa Beach Threads

$36.00

Gray cap with colorful sunburst design and 'Muy Hermosa' text on a wooden surface

Hermosa Beach MUY HERMOSA 6 Panel Trucker Hat - Steel/White

Hermosa Beach Threads

$35.00

Green, gold, and white shamrock trucker hat with mesh back, displayed on a wooden surface.

'Limited Edition' GET LUCKY IN HERMOSA High Crown Shamrock Trucker Hat (GOLD :: GREEN :: WHITE :: SEAFOAM)

Hermosa Beach Threads

From $28.00

brown corduroy cap with a colorful Hermosa volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Vintage Corduroy Hat - Khaki Brown

Hermosa Beach Threads

$38.00

Navy cotton baseball hat with LETS GET SERVED HERMOSA BEACH VOLLEYBALL embroidered on the front.

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL High Crown Trucker Hat - Navy

Hermosa Beach Threads

$32.00

Khaki high crown trucker hat with colorful patch, mesh back, displayed on a wooden surface.

Hermosa Beach HERMOSA'84 High Crown Trucker Hat - Khaki

Hermosa Beach Threads

$32.00

Grey mesh trucker hat with sunburst graphic, curved brim, and adjustable snapback for casual wear.

Hermosa Beach MUY HERMOSA High Crown Trucker Hat - Grey

Hermosa Beach Threads

$32.00

Navy denim trucker hat with gold stitching and sunburst embroidery, suitable for casual or outdoor wear.

Hermosa Beach MUY HERMOSA Premium Denim Trucker Hat - Navy/Gold Stitching

Hermosa Beach Threads

$35.00

Heather grey 5-panel wool blend cap with LIFEGUARD TOWER text, velcro closure, displayed on a wooden surface.

Hermosa Beach LIFEGUARD TOWER 5 Panel Low Profile Melton Wool Blend Baseball Cap with Velcro Closure - Heather Grey

Hermosa Beach Threads

$36.00

Grey snapback hat with sunset patch, palm trees, and ocean on a rustic wood background.

Hermosa Beach FIESTA Premium 5-Panel Mid Profile Snapback Hat - Grey

Hermosa Beach Threads

$38.00

Olive trucker hat with mesh back, front HERMOSA text, palm design, and sunset patch. Ideal for casual outdoor wear.

Hermosa Beach FIESTA High Crown Trucker Hat - Olive

Hermosa Beach Threads

$32.00

Five-panel trucker cap in heather grey and olive, mesh back, with lifeguard tower and sun patch on the front.

Hermosa Beach LIFEGUARD TOWER Five-Panel Trucker Cap - Heather Grey/Birch/Army Olive Green

Hermosa Beach Threads

$36.00

Neon orange camo high crown trucker hat with mesh back, displayed on a wooden surface.

Hermosa Beach OBLIGATORY SUNSET High Crown Trucker Hat - Neon Orange Hunters Camo/Camo Backing

Hermosa Beach Threads

$32.00

Fun at Home

SPACE ODDITY | SOUND TOY WITH LOOP SWITCH Hand-Made Wooden Voice Recorder (Copy) (Copy)

Brand New Noise

$85.00

Black and orange dominoes set with packaging on a white background

CAMP BAREFOOT :: AT THE CAMPGROUND Map Artist Series :: Art Poster Puzzle (18" x 24") - 500 piece

GWPOP.org

$30.00 ~~$39.00~~

Sale

Golf putting game set with a ball, cup, and flag; durable plastic design for indoor or outdoor play.

Our National Parks Coloring Book

Parks Project

$14.00

SHADES OF MANHATTAN BEACH Coloring Book

Coastal Curations

$20.00

LOOPY LOU | SOUND TOY WITH LOOP SWITCH Hand-Made Wooden Voice Recorder

Brand New Noise

$85.00

Wooden hook and ring game with two strings, metal rings, and a central hook for head-to-head play.

Hermosa Beach City Map Art Poster Puzzle (18" x 24") - 500 piece

GWPOP.org

$30.00 ~~$39.00~~

Sale

Mini tabletop basketball game with wooden base, metal swing hoop, clear backboard, and attached ball for desktop play.

Bottle Opener Pro Hook and Ring

Island Time Sports

$40.00

Cardboard jigsaw puzzle with Smokey Bear, wildlife, and forest trees in earthy colors; U.S. Forest Service theme.

About WICKED+ General Store

WICKED+ General Store is a modern general store based in Hermosa Beach, California, offering carefully curated men’s apparel, outdoor gear, grooming products, and everyday essentials. Every product is selected for quality, function, and real-world use, with a focus on goods that add real value to your everyday life.

Our selection features brands like Everyday California, Mollusk Surf Shop, Howler Bros, Sendero Provisions, goodr, Parks Project, Iron & Resin, and more, alongside premium grooming, accessories, and elevated everyday goods.

Looking for something different or the perfect gift? You will find well-made products here that stand out and actually get used.

Built for coastal living in Hermosa Beach and the South Bay.