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About WICKED+ GENERAL STORE

Wicked+ General Store is a modern-day general store curating quality, lifestyle-minded products, each with a story to tell. We believe the goods you bring into your life should add real value and enrich your everyday experience. Our thoughtfully selected mix includes Everyday California, Mollusk Surf Shop Apparel, Howler Bros, Sendero Provisions, goodr sunglasses, Parks Project National Parks apparel, California Born, Range Essentials, Iron & Resin, and Freaks of Nature, along with Baxter of California skincare, Secrid wallets, Camp Snap cameras, Nocs Provisions binoculars, RUMPL blankets, Chemex glass coffee makers, and many others. You will also find an assortment of elevated essentials you did not know you could not live without. Need a gift for someone who has everything? Let us surprise you.

Wicked+ Staff Picks

CAMP SNAP CS-8 :: Digital Super 8 Video Camera

CAMP SNAP CS-8 :: Digital Super 8 Video Camera

$199.00
Colorful Camp Snap cameras with leather texture, version 103, new features promoted on orange background

CAMP SNAP :: Screen-Free Digital Camera :: 100% Donation for the Staloch Family of Hermosa Beach, California

$70.00
CAMP SNAP :: Camp Snap Waterproof Camera Case

CAMP SNAP :: Camp Snap Waterproof Camera Case

$27.00
CHEMEX® ☕️ Bonded Filters Pre-Folded NATURAL Squares :: FSU-100

CHEMEX® ☕️ Bonded Filters Pre-Folded NATURAL Squares :: FSU-100

$12.00
Work Vest - Cognac/Union Brown

Work Vest - Cognac/Union Brown

$129.00
Tally™ Pro Precision Scale | Studio Edition - Black

Tally™ Pro Precision Scale | Studio Edition - Black

$185.00
Dancin' Frogs Recycled Camp Blanket

Dancin' Frogs Recycled Camp Blanket

$100.00
Person holding a waterproof speaker in water near a boat

TURTLEBOX Ranger Speaker

$250.00
Parks Project Saguaro Cacti Fold Up Camp Chair

Parks Project Saguaro Cacti Fold Up Camp Chair

$96.00 $110.00
Sale
Dust Up Denim Snapshirt - Merle Stripe

Dust Up Denim Snapshirt - Merle Stripe

$119.00
Cool Breeze OG Hoodie - Denim Blue

Cool Breeze OG Hoodie - Denim Blue

$98.00
COMMUNE DES VAGUES :: SOUL ARCH SS TEE

COMMUNE DES VAGUES :: SOUL ARCH SS TEE

$60.00
Denim Depot Jacket - Petty Mid Wash

Denim Depot Jacket - Petty Mid Wash

$135.00
Vintage-style watch with green face and bronze casing on a textured surface

EXPLORER S - VINTAGE BRASS (44MM) - Men's Watch

$255.00
Lawland Shirt - Black

Lawland Shirt - Black

$129.00
Man in a plaid, multi-color mountain shirt stands outdoors near a pickup truck and greenery. Cotton material.

MOUNTAIN SHIRT PLAID - Chai Multi

$89.00
Howler Brothers Rounder Vest - Sky Denim / Dirt

Howler Brothers Rounder Vest - Sky Denim / Dirt

$175.00
Workshop Heavy Twill Shirt - Tan

Workshop Heavy Twill Shirt - Tan

$159.00
Beach Bum Pro Hook and Ring

Beach Bum Pro Hook and Ring

$40.00
— Sold Out
Pink outlet extension cord with USB port and gray braided cable on white background

Extō Smart USBC in CANDY PINK :: The First Smart Chip USB Type C® Extension Cord - 8ft Extō USBC Dual-Outlet Power Cord w/6ft Extension Cord

$159.00
Santa Fe Denim Wallet

Santa Fe Denim Wallet

$79.00
HIGH SEA LS TEE - Denim Blue

HIGH SEA LS TEE - Denim Blue

$68.00
Hand lighting green Pool Boy candle on poolside table with sunglasses and drink

Well-Tipped Pool Boy Candle by VACATION

$35.00
— Sold Out
Bayside Performance Jogger

Bayside Performance Jogger

$79.00
Person holding yellow leather wallet, wearing green blouse and brown skirt, modern setting

MINIWALLET WALLET by Secrid

From $99.00
FREE & EASY X THE BEATLES YELLOW SUBMARINE BUBBLES SS TEE - Powder Blue

FREE & EASY X THE BEATLES YELLOW SUBMARINE BUBBLES SS TEE - Powder Blue

$58.00
Field Tube 8x Monocular Telescope

Field Tube 8x Monocular Telescope

$130.00
— Sold Out
R.O.C.K.S. whiskey stones with a glass of whiskey on a black background

The Connoisseur's Set - Nosing Whiskey Glass Edition

$56.00
Upland Shirt - Tan

Upland Shirt - Tan

$129.00
Modern black electric coffee grinder with detachable parts on a black background

Opus Conical Burr Coffee & Espresso Grinder

$195.00

Wicked+ Recommends

Hermosa Beach MUY HERMOSA Corduroy Baseball Cap - Khaki

Hermosa Beach MUY HERMOSA Corduroy Baseball Cap - Khaki

$35.00
Green cap with brown bill featuring a 'Hermosa Beach' logo on a wooden surface.

Hermosa Beach THE NEW STYLE Two Tone Workhorse Hat - Cactus/Dune

$35.00
camouflage trucker hat with Hermosa Beach on an orange background

Hermosa Beach GOLF CARTS & YOGA PANTS Trucker Hat - Mossy Oak Break-Up Country Camouflage

$32.00
Hermosa Beach :: THE MECCA OF BEACH VOLLEYBALL Corduroy Hat - Powder Blue

Hermosa Beach :: THE MECCA OF BEACH VOLLEYBALL Corduroy Hat - Powder Blue

$38.00
Pink high crown trucker hat with embroidered logos, mesh back, and curved brim for casual wear.

Hermosa Beach HERMOSA AVE High Crown Trucker Hat - Pink

$32.00
LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Nylon/Cotton Blend Hat - Black

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Nylon/Cotton Blend Hat - Black

$36.00
Jade green high crown trucker hat with mesh back, displayed on a wooden surface.

Hermosa Beach 72 & SUNNY High Crown Trucker Hat - Jade Green

$32.00
SOUTH BAY SURF (Black Patch) High Crown Trucker Hat - White/Charcoal/Charcoal

SOUTH BAY SURF (Black Patch) High Crown Trucker Hat - White/Charcoal/Charcoal

$32.00
Chocolate brown corduroy cap with a beach lifeguard patch on a wooden surface.

Hermosa Beach LIFEGUARD TOWER MINI Corduroy Dad Hat - Java

$36.00
Hermosa Beach TAKE ME TO THE SHORE 90254 High Crown Trucker Hat - Burgundy Maroon

Hermosa Beach TAKE ME TO THE SHORE 90254 High Crown Trucker Hat - Burgundy Maroon

$32.00
Blue high crown trucker hat with sunburst design and adjustable snapback, lightweight mesh for casual wear.

Hermosa Beach MUY HERMOSA High Crown Trucker Hat - Col. Blue

$32.00
Navy blue mesh and cloth trucker hat with red trim above the brim and Hermosa Volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL 5 panel Trucker Hat - Navy/Red Braid

$35.00
Green, gold, and white shamrock trucker hat with mesh back, displayed on a wooden surface.

'Limited Edition' GET LUCKY IN HERMOSA High Crown Shamrock Trucker Hat (GOLD :: GREEN :: WHITE :: SEAFOAM)

From $28.00
Dark gray cap with a South Bay Surf California logo on a wooden surface

SOUTH BAY SURF (Multi Color Patch) 5 Panel Golf, Rope caps - Loden/Gold Braid

$35.00
Neon orange camo high crown trucker hat with mesh sides and classic logo, designed for casual outdoor wear.

Hermosa Beach CLASSIC LOGO High Crown Trucker Hat - Neon Orange Camo/Camo Backing

$32.00
Blue trucker hat with 'California Hermosa' patch on a wooden surface.

Hermosa Beach CALIFORNIA LICENSE PLATE High Crown Trucker Hat - Col. Blue

$32.00
Coral high crown trucker hat with sun, waves, and CA patch, featuring mesh back; ideal for casual beachwear.

Hermosa Beach SHOREFRONT High Crown Trucker Hat - Coral

$32.00
Brown and cork trucker hat with yellow logo patch, designed for casual wear.

Hermosa Beach AS REAL AS THE STREETS Cork Trucker Hat - Brown/Cork

$36.00
Hermosa Beach ARE YOU ESTABLISHED? High Crown Trucker Hat - Olive

Hermosa Beach ARE YOU ESTABLISHED? High Crown Trucker Hat - Olive

$32.00
Gold trucker hat with high crown, adjustable snapback, and sunset patch featuring a pier and HB initials.

Hermosa Beach OBLIGATORY SUNSET High Crown Trucker Hat - Gold

$32.00
Camo snapback hat with black patch, six-panel design, ideal for casual outdoor wear.

SOUTH BAY SURF (Black Patch) 6-Panel Mid Profile Snapback Hat - Camo

$36.00
Green cap with Hermosa Beach California patch on a wooden surface

Hermosa Beach 1 to 3 FEET HIGH & RISING 5 Panel Mid Profile Baseball Cap - Cactus Green

$36.00
Blue denim cap with embroidered "Hermosa Volleyball" logo on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL Field Trip Strapback Hat - Denim

$36.00
Hermosa Beach CLASSIC LOGO Old Favorite Five-Panel Trucker Cap - Calm Waters

Hermosa Beach CLASSIC LOGO Old Favorite Five-Panel Trucker Cap - Calm Waters

$39.00
Pink corduroy hat with colorful embroidered sunset patch and 'Muy Hermosa' text

Hermosa Beach MUY HERMOSA Vintage Corduroy Hat - Rose Pink

$38.00
Hermosa Beach HERMOSA'84 Nylon/Cotton Blend Hat - Light Olive Green

Hermosa Beach HERMOSA'84 Nylon/Cotton Blend Hat - Light Olive Green

$36.00
Hermosa Beach MUY HERMOSA Corduroy Baseball Cap - Olive Green

Hermosa Beach MUY HERMOSA Corduroy Baseball Cap - Olive Green

$35.00
Neon orange camo trucker hat with camo brim, mesh back, displayed on a wooden surface. For casual outdoor wear.

Hermosa Beach PIER AVE High Crown Trucker Hat - Neon Orange Hunters Camo/Camo Backing

$32.00
Lavender corduroy cap with a beach lifeguard patch on a wooden surface.

Hermosa Beach LIFEGUARD TOWER MINI Corduroy Dad Hat - Moonstone Purple

$36.00
Navy blue hat with blue and white trim above the brim with a Hermosa Volleyball patch on a wooden surface

LET'S GET SERVED :: HERMOSA BEACH VOLLEYBALL High Crown 5 Panel Perforated Mesh Back Hat - Navy Blue

$36.00

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WICKED+ || A General Store
Shopping & Retail a purveyor of wicked goods, each with a story to tell || hermosa beach, ca
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🔺 curbside pick-up
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Our store

145 Pier Ave
Hermosa Beach, CA 90254

310-379-9630

Weekdays, 11am - 6pm
Weekends, 10am - 6pm

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