DESCRIPTION
The paste Esquire couldn't stop talking about. Water-based for a finish so natural nobody knows you're wearing product. Works for both short and longer styles while adding serious volume without weighing you down. The creamy texture builds body exactly where you want it. While you're out there living your life, it's quietly strengthening weak hair, adding moisture, and clearing out impurities. Trophy-winning performance that feels like you're wearing nothing at all.
The Paste has a natural finish that has that loose style in both long and short hair styles. This has a creamy feeling to the touch that can be easily worked through your hair, is lightweight, and washes out with ease.
INGREDIENTS
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Shea Butter: moisturizes dry and damaged hair by repairing and protecting it. Absorbs quickly and completely to rehydrate your scalp without clogging your pores.
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Kaolin Clay: gentle but highly absorbent natural clay cleanser that helps reduce oil, detoxifies skin and purifies pores - all while maintaining and promoting skin moisture.
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Argan Oil: packed with antioxidants, essential fatty acids and vitamins, this helps to strengthen hair, prevent loss and eliminate dandruff and dry scalp.
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Vitamin E: builds tissue, prevents corrosion and repairs damaged hair follicles which can promote hair growth, blood circulation and acts as a deep moisturizer to keep hair healthy.
BENEFITS
Weightless Volume, Maximum Impact
Thin or straight hair needs a product that won't weigh it down. This Paste delivers noticeable volume without the heavy feel. It lifts and strengthens with a natural finish that looks like you've got naturally great hair—not product-loaded hair. Adds texture and definition where you need it most, without the stiffness or greasiness of heavier products. For guys who want style and movement that lasts.
APPLICATION
Quick. Simple. Done.
Grab a dime-sized scoop. Rub between palms until it warms up. Start at the back of your head (trust us on this—avoids that product buildup in the front). Work through evenly, roots to tips. Need more hold? Add a little extra. No instruction manual needed. Takes 30 seconds.
Full Ingredients: Ingredients: Water (Aqua), Butyrosperum Parkii (Shea Butter), Glycerin, Cera Alba (Beeswax), Polyvinylpyrrolidone, Cetearyl Olivate, Sorbitan Olivate, Cetearyl Alcohol, Kaolin Clay, Glyceryl Stearate, Ozokerite, Limnanthes Alba (Meadowfoam Seed Oil), Argania Spinosa (Argan Oil), Xanthan Gum, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Sodium Stearoyl Lactylate, Tocopherol (Vitamin E), 1,2 Hexanediol, Caprylyl Glycol, Disodium EDTA, Phenoxyethanol, Ethylhexyglycerin, Natural Fragrance
The Paste has a natural finish that has that loose style in both long and short hair styles. This has a creamy feeling to the touch that can be easily worked through your hair, is lightweight, and washes out with ease.
Kaolin Clay
A gentle highly adsorbent natural clay cleanser that reduces oil, detoxifies skin and purifies pores while moisturizing skin.
Argan Oil
High contents of antioxidants, essential fatty acids and vitamins to strengthen hair, prevent loss, and eliminate dandruff and dry scalp.
Shea Butter
Provides moisture to dry or damaged hair, repairing and protecting against damage and dryness. It absorbs quickly and completely into the scalp to rehydrate without clogging pores.
Vitamin E
Repairs damaged hair follicles, helps build tissue and prevents corrosion. This keeps your follicles healthy and promotes healthy hair growth. Promotes blood circulation and acts as deep moisturizer to keep hair healthy.
All HWG goods are packaged in a variety of sustainable materials. The Paste features 100% post-consumer-recycled plastic, effectively removing raw plastics from our oceans and landfills.