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All Apparel

A carefully curated selection of men’s apparel built for everyday wear. From durable basics to coastal-inspired styles, each piece is chosen for comfort, quality, and versatility.

At WICKED+ General Store in Hermosa Beach, we focus on clothing that performs in real life — whether you’re at the beach, on the go, or off the grid. Our collection includes trusted brands known for craftsmanship, function, and timeless design.

Explore men’s apparel designed to be worn often, last longer, and fit seamlessly into your everyday routine.

Man in blue denim long sleeve snap shirt and cap stands on rocky riverbank, holding a shoe.

Dust Up Denim Long Sleeve Snap Shirt

Howler Brothers
$99.00
Man in a plaid, multi-color mountain shirt stands outdoors near a pickup truck and greenery. Cotton material.

MOUNTAIN SHIRT PLAID - Chai Multi

Topo Designs
$89.00
Unisex cotton t-shirt in neutral tones with an illustration of a hiking owl, mountains, and trees; ideal for casual wear.

Woodsy Owl :: Pack It In, Pack It Out - Unisex T-shirt

The Landmark Project
$17.50 $35.00
Sale — Sold Out
Terracotta organic cotton tee with colorful abstract design of Zion mountains and lizards; ideal for casual wear.

Zion Ecosystem Organic Tee - Terracotta

Parks Project
$11.25 $45.00
Sale — Sold Out
Blue crewneck sweatshirt with “EDCA Surf Co.” and beach graphics printed on back, chest, and sleeves. Cotton blend for casual wear.

Sublime Crewneck

Everyday California
$62.00
Short sleeve cotton shirt in dark blue with a colorful floral pattern; lightweight plain weave for casual wear.

Short Sleeve Cotton Plain Weave Shirt in Vintage Dark Floral

Marine Layer
$98.00
— Sold Out
Short sleeve cotton shirt in midnight blue with a colorful palm and sunset print, ideal for casual wear.

Short Sleeve Cotton Plain Weave Wizard Print Shirt in Midnight Palms

Marine Layer
$98.00
— Sold Out
Black metal bottle opener featuring a red star and a bear holding a surfboard graphic.

Everyday California Brutus Bottle Opener

Everyday California
$9.00
— Sold Out
Black camo mesh snapback baseball hat with bear and surfboard patch, designed for casual or outdoor use.

Marlin Hat - Black Camo

Everyday California
$30.00
— Sold Out
Curly-haired woman in heather grey unisex National Parks Map tee, blue jeans, and tan boots.

National Parks Map Unisex T-Shirt - Heather Grey

The Landmark Project
$26.25 $35.00
Sale — Sold Out
Man wearing a bone-colored fleece hoodie sits at a bar, facing shelves lined with assorted drinks.

Brewmaster Hoodie - Bone

Everyday California
$72.00
Sticker featuring a bear holding a surfboard, eco-friendly material, suitable for decorating water bottles or laptops.

Everyday California Simply Brutus Flag Sticker

Everyday California
$4.00
Two people wear burnt orange cotton pocket tees; one standing, one sitting in a brightly lit indoor setting.

Fun Suns Pocket Tee (Leave It Better Than You Found It) - Burnt Orange

Parks Project
$42.00
— Sold Out
Man wearing a faded black pullover with whale patch leans against a tan car outdoors in sunlight.

Whale Patch Pullover - Faded Black

Mollusk Surf Shop
$72.00
— Sold Out
Man outdoors in sunlight wearing tan earth-colored shorts and a green T-shirt, trees visible in the background.

Salvador Shorts - Tan Earth

Mollusk Surf Shop
$32.50 $65.00
Sale
Woman outdoors with a striped, woven cotton Baja blanket in neutral tones draped around her shoulders.

Baja Blanket by Everyday CA

Everyday California
$35.00
White and blue tie-dye socks featuring a red heart, tree graphic, and green sustainability badge. Cotton blend for everyday wear.

Tree Hugger Socks

Parks Project
$15.00
— Sold Out
Man with a surfboard wears a charcoal mesh trucker hat, suitable for outdoor and casual use.

The Shores Original Trucker Hat - Charcoal

Everyday California
$30.00
Woman wearing a black cotton dad hat stands in front of an orange textured wall, her long blonde hair visible.

Dad Hat - Black

Everyday California
$30.00
— Sold Out
Individual in a navy Dad Hat and gray shirt stands by the beach, waves visible behind. Cotton hat suitable for sunny weather.

Dad Hat - Navy

Everyday California
$30.00
Blue trucker hat with flag patch, mesh back, and curved brim rests on green shrubbery in sunlight.

Liberty Trucker Hat | 6 Color Options

Everyday California
$28.00
— Sold Out
Charcoal fleece hoodie worn by a man standing near the ocean, hands in pockets, gazing sideways.

Challenger Hoodie - Charcoal

Everyday California
$68.00
Person wearing a faded navy indigo zip-up hoodie, hands in pockets, standing in front of green leafy bushes.

Whale Patch Zip Up - Faded Navy Indigo

Mollusk Surf Shop
$80.00
— Sold Out
Blue-green sustainable towel featuring a bear holding a surfboard, suitable for beach or outdoor use.

Lana Towel

Everyday California
$29.00
— Sold Out
Brutus Flag beach towel featuring a bear holding a yellow surfboard above EVERYDAY CALIFORNIA text. Cotton material.

Brutus Flag Towel

Everyday California
$29.00
— Sold Out
Black mesh trucker hat next to a foamy beverage on a white outdoor table.

Brewski Black Stout Trucker Hat

Everyday California
$30.00
— Sold Out
Man wearing light grey hooded sweatshirt with patch logo by the ocean at sunset

Challenger Hoodie - Silver

Everyday California
$68.00
Man in grey bear and surfboard graphic t-shirt standing by ocean at sunset

Simply Brutus Charlie Tee - Heather Grey

Everyday California
$34.00
Man wearing a black cotton tee stands on a cliffside path, gazing out over the ocean.

Simply Brutus Tee Shirt - Black

Everyday California
$34.00
— Sold Out
Individual in a navy and white cotton baseball hat, looking out over a canyon with a river below.

Marlin - Navy/White

Everyday California
$30.00
— Sold Out
Man on street wearing a charcoal gray, soft cotton t-shirt; casual everyday use.

El Classico - Charcoal

Everyday California
$34.00
Individual outdoors by water and grass, wearing a black mesh trucker hat suitable for casual, everyday use.

The Shores Original Trucker Hat - Black

Everyday California
$30.00
— Sold Out